Mapping With React and Mapbox
In this project case study, I'll detail how I built an interactive mapping ecosystem that transformed how users discover and connect with fitness locations worldwide.
The goal was to create a comprehensive location platform featuring an interactive global map, SEO-optimized profile pages, and embeddable widgets that drive member acquisition.
Client
Fitness
Type
Architecture
Year
2022
Process
Building the core mapping experience
Implemented a React + Mapbox GL JS solution handling 15,000+ location markers with custom clustering for performance. Created smooth zoom transitions and responsive controls. Built custom map styles matching brand guidelines while maintaining readability at all zoom levels.
Developing SEO-optimized profile pages
Created individual profile pages for each location, implementing Next.js SSG for optimal SEO performance. These pages featured rich structured data, dynamic meta tags, and location-specific content. Integrated photos, schedules, coach information, and member testimonials into a cohesive experience.
Creating embeddable location widgets
Built a suite of React widgets that dynamically detected user location and displayed nearest gyms. Implemented intelligent caching and lazy loading to minimize impact on host sites. Created multiple widget variations - from simple lists to mini-maps - giving partners flexibility in implementation.
Driving member connections
Integrated contact CTAs throughout the experience - from map popups to profile pages. Built analytics tracking to measure engagement and conversion paths. The widgets alone generated thousands of leads monthly by reducing friction between interest and action.
Outcome
The platform became a primary driver of new member acquisition. SEO traffic increased 300% with location pages ranking for local searches. The embeddable widgets were adopted by hundreds of partner sites, creating a distributed discovery network that connected potential members with nearby locations.
