Shopify with WordPress and React
In this project case study, I'll share my experience building a unified registration and commerce platform for a global fitness organization.
The goal was to create a seamless experience where users could register for events and purchase merchandise in a single flow, eliminating the friction of navigating between separate systems.
Client
Fitness
Type
Architecture
Year
2023
Process
Architecting complex state persistence
Built a sophisticated state management system using React Context and custom hooks to maintain cart data across authentication flows. Implemented localStorage fallbacks and session recovery to handle edge cases where users lost connection mid-registration.
Headless commerce integration
Integrated Shopify Storefront API using GraphQL, building custom React components for product bundles. Created a flexible pricing engine that calculated discounts based on user status and bundle composition. Implemented optimistic UI updates for instant feedback.
Scaling for high-traffic events
Optimized for concurrent users during registration launches using React.memo, useMemo, and strategic code splitting. Implemented queue management and progressive enhancement to handle traffic spikes gracefully.
Outcome
Successfully handled 275,000+ registrations with 99.9% uptime. Reduced cart abandonment by 40% through improved UX and persistent state management. The modular architecture now serves as a CMS <-> Website template for future e-commerce integrations.
